{"id":3971,"date":"2026-07-17T12:42:49","date_gmt":"2026-07-17T16:42:49","guid":{"rendered":"https:\/\/ghostcoo.com\/?st-import=5703b44157b42b600703943e40791d1a"},"modified":"2026-07-22T10:31:30","modified_gmt":"2026-07-22T14:31:30","slug":"about","status":"publish","type":"page","link":"https:\/\/ghostcoo.com\/fr\/about\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"
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Pedro Casaubon<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00a0<\/p>

Fondateur\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pas un consultant de plus.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GhostCOO n\u2019est pas n\u00e9 dans une salle de conf\u00e9rence.<\/p>

Il est n\u00e9 d\u2019ann\u00e9es pass\u00e9es au c\u0153ur des op\u00e9rations, l\u00e0 o\u00f9 les revenus, les \u00e9quipes, les clients et l\u2019ex\u00e9cution se rencontrent.<\/p>

J\u2019ai vu ce qui arrive lorsque les dirigeants disposent de rapports\u2026 sans avoir toute la r\u00e9alit\u00e9.<\/p>

Lorsque les \u00e9quipes travaillent fort\u2026 sans \u00eatre align\u00e9es.<\/p>

Lorsque tout le monde donne son maximum\u2026 mais que l\u2019entreprise devient de plus en plus difficile \u00e0 faire fonctionner.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Le constat qui revenait toujours<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLes entreprises qui \u00e9prouvaient le plus de difficult\u00e9s ne manquaient presque jamais d\u2019efforts.\n
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\n Elles avaient des clients.
\n Elles avaient des \u00e9quipes.
\n Elles avaient de l\u2019activit\u00e9.\n <\/p>\n\n

Ce qui leur manquait, c\u2019\u00e9tait de la clart\u00e9.<\/strong><\/p>\n\n

\n Les ventes bl\u00e2maient le marketing.
\n Le marketing bl\u00e2mait les ventes.
\n Le service \u00e0 la client\u00e8le g\u00e9rait des attentes cr\u00e9\u00e9es ailleurs.\n <\/p>\n\n

Les gestionnaires r\u00e9glaient les m\u00eames probl\u00e8mes encore et encore.<\/p>\n\n

\n La direction disposait de tableaux de bord, de rapports et de r\u00e9unions\u2026 sans r\u00e9ussir \u00e0 voir ce qui ralentissait r\u00e9ellement l\u2019entreprise.\n <\/p>\n\n

Les sympt\u00f4mes changeaient.<\/p>\n\n

La cause \u00e9tait presque toujours op\u00e9rationnelle.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pourquoi GhostCOO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLa plupart des organisations n\u2019ont pas besoin d\u2019un autre titre de direction.\n\n

\n\nElles ont besoin d\u2019une personne capable de prendre du recul, de voir l\u2019entreprise sans les filtres de la politique interne, d\u2019identifier ce qui freine sa progression et d\u2019aider les dirigeants \u00e0 concentrer leurs efforts sur ce qui compte r\u00e9ellement.\n\n

\n\nUne personne qui comprend les revenus, les op\u00e9rations, l\u2019exp\u00e9rience client, la responsabilisation et l\u2019ex\u00e9cution comme un seul syst\u00e8me.\n\n

\n\nLe r\u00f4le n\u2019est pas de prendre le contr\u00f4le.\n\n
\n\nLe r\u00f4le est de rendre visible ce qui ne l\u2019est pas.\n\n

\n\nC\u2019est \u00e7a, GhostCOO.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mon Exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tDepuis plus de quinze ans, je dirige des \u00e9quipes de vente, des op\u00e9rations de service \u00e0 la client\u00e8le, des programmes de fid\u00e9lisation, des initiatives de performance et des projets d\u2019am\u00e9lioration op\u00e9rationnelle au sein de petites, moyennes et grandes entreprises.\n\n

\n\nDurant des p\u00e9riodes de croissance, des transformations organisationnelles et des changements majeurs.\n\n

\n\nPas comme conseiller externe.<\/strong>\n\n
\n\nComme la personne responsable des r\u00e9sultats.<\/strong>\n\n

\n\nParce qu\u2019il est facile de donner des conseils.\n\n

\n\nLa diff\u00e9rence se fait dans l\u2019ex\u00e9cution.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La croissance r\u00e9v\u00e8le la v\u00e9rit\u00e9.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tLes syst\u00e8mes, les processus, les d\u00e9cisions et les fa\u00e7ons de faire qui fonctionnaient hier finissent toujours par atteindre leurs limites.\n\n

\n\n\u00c0 ce moment-l\u00e0, une entreprise doit choisir\n\n

\n\nContinuer \u00e0 pousser plus fort.\n\n
\n\nOu comprendre ce qui la retient r\u00e9ellement.\n\n

\n\nC\u2019est l\u00e0 que j\u2019interviens.<\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tPlanifier un appel<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pedro Casaubon \u00a0 Founder\u00a0 Not Another Consultant GhostCOO wasn\u2019t built in a boardroom. It came from years spent inside companies, close to the work \u00a0where revenue, people, customers, and execution collide. I\u2019ve seen what happens when leaders have reports, but not the full picture. When teams are busy, but not aligned. When everyone is working […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3971","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"pcasaubon","author_link":"https:\/\/ghostcoo.com\/fr\/author\/pcasaubon\/"},"uagb_comment_info":0,"uagb_excerpt":"Pedro Casaubon \u00a0 Founder\u00a0 Not Another Consultant GhostCOO wasn\u2019t built in a boardroom. It came from years spent inside companies, close to the work \u00a0where revenue, people, customers, and execution collide. I\u2019ve seen what happens when leaders have reports, but not the full picture. When teams are busy, but not aligned. When everyone is working…","_links":{"self":[{"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/pages\/3971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/comments?post=3971"}],"version-history":[{"count":93,"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/pages\/3971\/revisions"}],"predecessor-version":[{"id":4175,"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/pages\/3971\/revisions\/4175"}],"wp:attachment":[{"href":"https:\/\/ghostcoo.com\/fr\/wp-json\/wp\/v2\/media?parent=3971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}